Pros
- Ultra-complete database of cosmetics and skin care products
- AI private customization recommendations
- AR virtual makeup test function
- Built-in tutorials and beauty tips
- There are frequent promotions and app-exclusive discounts
4.6 Beauty 10.13 5.00M






To be honest, if you are also a person who loves beauty, Ulta Beauty will definitely impress you. It is not only a tool for buying and buying, but also like a best friend who understands your thoughts. It helps you choose skin care products, learn makeup skills, and even try on makeup with one click-almost everything you need and want is stuffed into this little piece of software. Whether you are a makeup whiz or a veteran, it can make you feel,"Well, this App really understands me."
The boss behind it is Ulta Beauty Company, one of the biggest players in the cosmetics retail industry. What they want to do is combine the convenience of online shopping with the "one-on-one" consulting experience offline. In terms of functions, there is an ultra-complete product library, ultra-accurate skin and makeup customization tools, and a bunch of dry goods tutorials-all taught by professional beauty artists. The UI design is also very smooth and not complicated at all. It feels like even an aunt who doesn't use the App much can get started quickly.
Imagine pushing open a door and seeing the walls covered with sparkling cosmetics, the lights are warm, you can see whatever you want, and every shopping guide is very patient and understands you. This is how Ulta Beauty's App feels! It puts that kind of "cold" beauty consultant directly into your phone. You put on a new lipstick, match it to the foundation color number, or learn how to draw shadows... it will help you in a particularly natural way. To be honest, those complex makeup steps can sometimes really make people feel troubled, but this App is like an old friend, gently pulling you forward step by step, making becoming beautiful a special enjoyment.
I'm really not bluffing. This App hides tens of thousands of beauty products-from big brands to niche and unpopular. And its search filter is Thieving: You can filter by skin type, composition, efficacy, price, etc., and hardly any details will be missed. It feels like you have a hardcover beauty encyclopedia in your hand, and you can find anything you want immediately. The best thing is that many "little secrets" that cannot be found on other apps, such as the acne risk and oil control duration of a certain liquid foundation, are all here. After checking, you can place an order with confidence, and you are no longer afraid of buying the wrong one.
This feature is really amazing-its "smart customization engine" will recommend you a product portfolio based on what you tell it about skin troubles, skin color, preferences, and even take a photo of you. It feels like having a personal housekeeper looking through your dressing table and saying,"Well, your skin color is warmer, and this blush suits you better; your nose can easily get powder, and this makeup cream will do it." It will even take into account the sensitivity of your skin and the makeup you want... So the recommended thing is not the same kind of hot model, but is really tailored for you. Choosing products this way is worry-free and efficient, and you can also find many good things you have never heard of.
The tutorial section is like a small beauty class, which is professional and interesting-you can open it at any time to learn to repair your face, draw eyeliner or something. What's even cooler is its AR makeup testing function: you can "test" lipstick, eye shadow, and even change color directly in front of the camera! There is no need to apply or wash, just switch between different styles, zero risk. This is a lifesaver for people like me who don't dare to try new colors easily-use my virtual self to practice first, and then buy it when you feel it looks good. My self-confidence is bursting in an instant!
The interface design is in a clean and advanced style. It is as eye-catching as a fashion magazine, but it is very easy to operate. Sliding, switching, and loading are all very fast, so you won't have that stuck and crazy experience. Even if you don't know how to use a smartphone, you can play with filters, tutorials and recommendation features with a few fumbles. To be honest, there are too many beauty apps on the market nowadays, and many of them are cluttered with advertisements and fancy features, making them slow and dizzy to use. But Ulta looks particularly refreshing and comfortable, as if it knows when users need to be simple and direct.
Compared with Sephora's Virtual Artist or LYKO, Ulta's biggest advantage is its product library-it is large, detailed, and updates quickly. Coupled with that personalized recommendation system that understands you so much, it directly leaves other apps behind. Although many apps also have AR makeup tests, Ulta's recommendations are based on the details you actually fill in, so it feels completely different-it's more like a professional beauty consultant than just a shopping cart. You will feel that this App really "knows" you.
If you want both ultra-detailed product information and truly thoughtful advice, Ulta Beauty is definitely worth the next try. Especially suitable for those who like to try new styles but are afraid of buying the wrong one. What it brings us is depth, precision and emotional connection-not just a shopping platform, but more like a smart best friend who can accompany you to become beautiful.
So, if you also find "buy whatever you want" boring and don't want to be bombarded by complex reviews and ads, try Ulta. Whether makeup white wants to get started quickly, or old drivers want to use smarter methods to hoard goods, it can make you less detours and happier on the road to beauty. Really, you will know how great it is after using it.
Just download the app first, open it, and then click "Register" or "Create Account" on the home page. Follow the prompts to fill in the information, set up your profile, and it's done!
It's okay to browse products, but if you want to use personalized features-such as points and recommendations-you still have to register and just find the "Register" option in the app and click it.
Log in to your account and enter the app, find the "Points" column from the menu, and click in to see your points and rewards. It's super simple.
Click the "GLAMlab®" function in the application menu, select a product, and then use your mobile phone camera to see the effect of virtual makeup on your face in real time. Amazing!
Use the "Foundation color number matching" function and follow the prompts to either scan or answer a few questions. It will recommend the color number that suits you. It is very reliable.
Go to the "Appointment Services" column, select the care item you want, pick a date and time, and then confirm the appointment in the app. It's as simple as flying.
Ulta Beauty is praised for its vast selection of high-quality makeup, skincare, and hair products, with many users loving the brand variety and exclusive online perks like GWP and birthday rewards. Customer service is generally friendly and helpful, though occasional rude interactions are noted. However, the app and website suffer from severe technical issues: frequent login failures, broken search, forced refreshes, and system errors prevent many from accessing their accounts or placing orders. While some find the design user-friendly, most experience glitches and poor navigation. Promotional offers are a mixed bag—some enjoy the gifts, while others report deceptive terms and limited in-store availability for birthday rewards. Overall, product quality and selection are top-notch, but technical and fulfillment issues significantly hinder the experience.
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This app doesn't allow me to log in, and it's driving me crazy. 😤
No birthday gifts were available in store despite the website indicating they were in stock. I wasted my time. Additionally, a very rude lady told me I don't deserve a birthday gift.
Encountered difficulties while using the booking platform, including failed reservations, incorrect availability display, and slow response times.
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